The service
Marketing Diagnosis is online software that diagnoses businesses that sell products. You give us information about your business and its numbers. The service checks the numbers that apply to how you sell and produces a report that names what most likely holds the business back and what to fix first.
The service may include an online saved report, downloadable PDF, diagnosis history and a comparison with an earlier diagnosis. We email you when your report is ready.
Decision support, not a guarantee
Marketing Diagnosis gives you an analysis and information to help you decide. It does not guarantee increased revenue, profitability, advertising performance or any specific business result. It is not legal, tax, accounting or investment advice.
Your information and responsibilities
The quality of a diagnosis depends on the quality and completeness of the information provided. You agree to provide information you reasonably believe is accurate and that you have the right to use. Do not submit customer payment-card information, passwords or unnecessary customer personal data.
If your numbers are not enough for a reliable diagnosis, the service may ask for more numbers or show a likely answer instead of naming one thing to fix first with high certainty.
Accounts and eligibility
You are responsible for access to the Google account used to sign in and may not use your account to compromise the service. You must be legally able to enter a binding agreement in your jurisdiction to purchase the service.
Prices and deliverables
Initial diagnosis — $59
One complete diagnosis with no recurring subscription. It includes the questionnaire, a check of the numbers that apply to your business, the thing to fix first when your numbers support one, the cause kept apart from its knock-on effects, how sure we are and why, other problems worth fixing, next steps in order, what not to do yet, a saved online report and a downloadable PDF.
Re-check — $39
Available for a business you have diagnosed before. It checks your current numbers and may compare them, and the thing to fix first, with your earlier diagnosis. It does not guarantee a different result.
These products do not include ongoing consulting, agency or advertising management, implementation, unlimited manual review or a Fractional CMO engagement.
If a paid diagnosis can’t point to a likely bottleneck even after you add the numbers we ask for, the money-back promise in our Refund Policy applies. Read the money-back promise.
Optional advisory services
A report may offer an optional review of your diagnosis. A 90-day action plan and Fractional CMO help may also be offered. These are separate services with their own scope and price. They are not included in the price of a diagnosis or re-check, and you never need them to receive or use a diagnosis.
Checkout and payment
Payments are processed by Paddle, which acts as Merchant of Record and reseller for every order and handles payment, applicable sales tax or VAT, invoices and refund processing. Paddle’s buyer terms also apply to your purchase. You answer the questions, we check your numbers, you pay, and then you get the final report.
Ownership and permitted use
You retain your rights in the business information you submit and grant the limited permission needed to process it to provide and improve the service subject to the Privacy Policy. The software, branding, interface and our own diagnosis method remain the property of their operator or licensors. You may use a purchased report internally and share it reasonably with employees, business partners, marketing teams and advisors.
Acceptable use
You may not attempt unauthorized access, compromise security, automate abusive traffic, submit data you are not authorized to use, or use the service unlawfully. We may suspend abusive access.
Availability, changes and account closure
The service may occasionally be unavailable for maintenance, bugs or infrastructure failures; 100% uptime is not promised. If a paid diagnosis cannot be delivered because of our failure, the Refund Policy applies. Product changes will not silently rewrite an already stored diagnosis without versioning. You may request account closure through Contact.
Liability and governing terms
Rights that cannot lawfully be excluded remain unaffected.
Changes
We may update these Terms as the product and legal requirements change. The current version and effective date will be available on this page.