Who is responsible
Marketing Diagnosis is the name we trade under. Paddle is the Merchant of Record for every order. Privacy requests can be submitted through the secure contact page or sent to morhun.marketing@gmail.com.
What we collect
Account information
Google authentication provides a verified account identifier, email and, when available, profile name so we can identify you, save businesses and keep reports scoped to your account. We never receive or store your Google password.
Business and diagnosis information
We store the business name and profile, main market and currency, your store totals for revenue, marketing spend, margin and orders, the visit and repeat-purchase numbers you enter, your other questionnaire answers, the rates and ratings we calculate, the findings and how sure we are, requests for missing numbers, your report history and comparisons between your diagnoses.
Your role and marketing setup
The questionnaire asks for your role in the business and who runs its marketing day to day. These answers do not change any score.
Account activity
When you view a report, download a PDF or follow the link to book a diagnosis review, we record that action with your account and business. This record is separate from the anonymous product analytics described below.
Technical and analytics information
We may store timestamps, the page that referred you on your first visit, the site that referred you most recently (its address only), the page you landed on, campaign tags in the link (UTM parameters), the short link of ours you came through and an anonymous browser-session identifier. We keep both how you first found us and the most recent link or site that brought you back; when you create a business or pay, both are saved with that business. Product events record actions such as a landing visit, questionnaire progress, payment state, report view or PDF download, together with the campaign of the visit. General product analytics intentionally excludes the revenue, margin, customer cost, free text, email and business identifiers entered into a diagnosis.
Where you heard about us
Your report page may ask once how you first heard about us. Your answer and any note you add are saved with your business. They are never part of the anonymous product analytics. You can skip the question.
Payments
Payments are processed by Paddle, which acts as Merchant of Record for every order. Card details are entered in Paddle’s checkout, never on this site, and we do not receive or store card numbers. We keep a record of each purchase: amount, status, the Paddle reference and the policy versions you accepted. Paddle handles billing information under its own privacy notice.
How we use information
- Provide sign-in, saved businesses, diagnoses, private PDFs and comparisons between your diagnoses.
- Ask for missing numbers and fix product problems.
- See, in total, where visitors leave the site, and improve how the diagnosis works.
- Assess, from your answers and diagnosis, whether offering our separate advisory services (a diagnosis review, a 90-day plan or Fractional CMO help) would be relevant to your business.
- Detect abuse, protect accounts and maintain necessary audit records.
- Administer purchases, receipts and refunds together with Paddle.
Emails we send
Sign-in, security and purchase messages are service emails. Creating an account does not subscribe you to a newsletter, and we do not send one.
When your report is ready
When a paid report is ready, we send one email to your account address with a link to it. It is a service email that comes with the purchase. It names your business and links to the report; your numbers and the PDF stay in your account.
A reminder to check again
Re-check reminders are not offered yet. Once they are, a reminder is sent only if you ask for one, and you can turn it off in your account or with the link in the email.
A personal note about your results
The questionnaire asks whether a strategist may email you about your results. We send one personal note only if you answered “Yes”, and never a newsletter. You can turn this off at any time under “Personal follow-up by email” in your account or through Contact.
Booking a diagnosis review
Some reports offer an optional link to book a review of the diagnosis. Following it takes you to a third-party booking service. We record that you followed the link, but we do not send that service your email, numbers or diagnosis; anything you enter there is handled under its own terms and privacy notice.
How AI may be used
Fixed rules produce the diagnosis, so the same numbers always give the same answer. AI does not choose or change the scores, the benchmarks, how sure we are or the thing to fix first. The report and PDF use our own fixed wording; no AI writes them.
How long we keep information
Account information is kept while the account is active and as needed afterwards for security or legal obligations. Diagnosis history and generated reports are kept so the account owner can access earlier work and compare it with a later diagnosis. Payment records are retained as required for accounting and legal obligations. No raw-file upload feature is currently offered. You may request account deletion through Contact; associated data will be removed except records we must keep for legal, security or payment reasons.
Service providers and international processing
Necessary providers process information for hosting, database and private file storage, sign-in (Google), payments (Paddle) and email (Resend). Resend sends our emails on our behalf and receives your email address and the text of each email to deliver it. No AI writing service is used for the functions described above. Providers may process information in countries different from yours. We do not sell personal information to advertisers.
Your choices and rights
You can ask to access or correct account information, request deletion, or ask a privacy question through Contact & Support. Depending on where you live, applicable privacy law may provide additional rights. You can withdraw permission for a personal follow-up email at any time in your account or through Contact.
Cookies and local storage
The service uses essential authentication and security mechanisms supplied by the account platform. It also stores in your browser’s local storage a record of how you first found us, a record of the most recent link or site that brought you back (the referring page or site, campaign tags and our short link) and an anonymous analytics-session identifier. No marketing cookie layer is currently installed.
Security
We use measures designed to protect customer information, including encrypted connections, sign-in checks, access limited to your own account’s data and private report storage. No security measure can guarantee absolute security.
Eligibility and changes
This is a product for businesses, for people legally able to enter a binding agreement in their jurisdiction. We may update this policy when the service or legal requirements change. The current version and effective date will remain available here.