Customers cost too much because too few visitors buy.
TOO FEW VISITORS BUY
Fix this first
How sure we are55%Medium
WHY THIS ONE
HOW WE GOT THERE.
We traced your weak numbers back to where the trouble starts, so you fix the cause first.
Cost per new customerBAD
Customer cost compared with your limitBAD
Cost per ad clickOKAY
Ad visits that end in an orderBAD
Your target for ad clicks that become customersOKAY
Too few visitors buyROOT CAUSE
CAUSE AND EFFECT
WHERE IT STARTS.
Each new customer costs more than you can afford.
WHAT TO DO NEXT
THREE STEPS, IN ORDER.
- 01
Find the first step where shoppers drop out and fix that step.
- 02
Confirm the cause with what customers tell you and with session recordings.
- 03
Measure again how many visitors buy before you spend more on traffic.
NOT YET
Do not raise your ad budget until you have measured again how many visitors buy.
HOW HARD THIS IS TO FIX Medium
CHECK AGAIN October 4, 2026Changes to your sales path show up in about a month of orders.
CHECK OUR WORK
YOUR NUMBERS, RATED.
Revenue for every 1 spent on marketing1.69×BAD+
- Your number
- 1.69×
- Compared with
- Your break-even point · 2.53×
- Rating
- BAD
- How sure
- 98% · High
We have no benchmark for a store like yours for this number yet.
WHAT TO DOFix profit per order before spending more on ads. Right now more revenue does not leave enough profit.
Revenue per 1 spent needed to break even2.53×OKAY+
- Your number
- 2.53×
- Compared with
- No benchmark available. Compare with your next period.
- Rating
- OKAY
- How sure
- 98% · High
We have no benchmark for a store like yours for this number yet.
WHAT TO DOMake one focused improvement and measure again.
Carts that reach checkout66.7%GOOD+
- Your number
- 66.7%
- Compared with
- Our rule: 50% or more is good, 30% or more is okay, under 30% is bad
- Rating
- GOOD
- How sure
- 98% · High
We have no benchmark for a store like yours for this number yet.
WHAT TO DOThe cart works. Leave it alone and improve a weaker step.
Profit per order before marketing$31.60GOOD+
- Your number
- $31.60
- Compared with
- Our rule: 25% or more is good, above 0% is okay, 0% or less is bad
- Rating
- GOOD
- How sure
- 98% · High
We have no benchmark for a store like yours for this number yet.
WHAT TO DOProtect this profit as you grow. Watch discounts and per-order costs.
Marketing spend as a share of revenue59.2%BAD+
- Your number
- 59.2%
- Compared with
- Profit available per order · 39.5%
- Rating
- BAD
- How sure
- 98% · High
We have no benchmark for a store like yours for this number yet.
WHAT TO DOMarketing takes more than your profit can cover. Stop spending more until it does.
Ad cost per new customer$40.00OKAY+
- Your number
- $40.00
- Compared with
- Most you can pay for a customer · $45.00
- Rating
- OKAY
- How sure
- 98% · High
We have no benchmark for a store like yours for this number yet.
WHAT TO DOGet more ad visitors to buy, or pay less per click, before this reaches your limit.
Customer cost compared with your limit1.27×BAD+
- Your number
- 1.27×
- Compared with
- Industry benchmark
- Rating
- BAD
- How sure
- 60% · Medium
WHAT TO DOEach customer costs more than you can afford. Lower the cost or raise your profit per order before buying more customers.
Visitors who add to cart2.25%BAD+
- Your number
- 2.25%
- Compared with
- Industry benchmark
- Rating
- BAD
- How sure
- 55% · Medium
Compared with a general benchmark, so we are less sure.
WHAT TO DOFix product pages and the offer before sending more traffic.
Checkouts that end in an order46.7%GOOD+
- Your number
- 46.7%
- Compared with
- Industry benchmark
- Rating
- GOOD
- How sure
- 55% · Medium
Compared with a general benchmark, so we are less sure. This number sits close to the line between two ratings.
WHAT TO DOCheckout works. Keep an eye on payment and delivery errors.
Cost per ad click$0.80OKAY+
- Your number
- $0.80
- Compared with
- Most you can pay per click at your target · $0.99
- Rating
- OKAY
- How sure
- 55% · Medium
Rated from your own answer. We have no benchmark for a store like yours for this number yet.
WHAT TO DOTest new ads and audiences before click cost reaches your limit.
Cost per 1,000 ad views$16.00OKAY+
- Your number
- $16.00
- Compared with
- Industry benchmark
- Rating
- OKAY
- How sure
- 55% · Medium
Compared with a general benchmark, so we are less sure.
WHAT TO DOTest new ads or audiences before reach gets more expensive.
Ad viewers who click2.00%GOOD+
- Your number
- 2.00%
- Compared with
- Industry benchmark
- Rating
- GOOD
- How sure
- 55% · Medium
Compared with a general benchmark, so we are less sure.
WHAT TO DOYour ads get clicked. Keep the message and keep testing new versions.
Fixed rules produced this report. The same numbers always give the same answer, so it is not an AI guess.
Report ID · d1604109df83