Cac Load
MINIMUM DIAGNOSTIC SAMPLE NOT MET
CONVERSION
Strongest signal — not a confirmed primary constraint
Confidence55%LOW
WHAT THIS MEANS
USEFUL SIGNAL. NOT ENOUGH TO CONFIRM.
Conversion currently shows the strongest signs of being a constraint, but the available evidence is not strong enough to confirm it.
WHAT WOULD IMPROVE THIS DIAGNOSIS?
NO FIELDS ARE MISSING.
All applicable questions were answered. The remaining confidence limit comes from sample size or benchmark fit.
AVAILABLE EVIDENCE
WHAT THE ENGINE COULD ASSESS.
Blended Roas1.69×BAD+
- Observed
- 1.69×
- Reference
- Business break-even ROAS · 2.75×
- Assessment
- BAD
- Confidence
- 98% · High
NO COMPATIBLE BENCHMARK
WHAT TO DOFix order economics before scaling ads; more revenue currently does not create enough contribution.
Breakeven Roas2.75×MID+
- Observed
- 2.75×
- Reference
- Internal diagnostic fallback; compare with the next like-for-like period
- Assessment
- MID
- Confidence
- 98% · High
NO COMPATIBLE BENCHMARK
WHAT TO DORun one focused improvement and measure this metric again.
Cart To Checkout Rate66.7%STRONG+
- Observed
- 66.7%
- Reference
- Internal funnel rule · STRONG ≥50% · MID 30–49.9% · BAD <30%
- Assessment
- STRONG
- Confidence
- 98% · High
NO COMPATIBLE BENCHMARK
WHAT TO DOKeep the cart experience stable and focus optimisation on a weaker funnel step.
Contribution 1 Per Order$29.10STRONG+
- Observed
- $29.10
- Reference
- Internal viability rule · STRONG ≥25% · MID 0–24.9% · BAD ≤0%
- Assessment
- STRONG
- Confidence
- 98% · High
NO COMPATIBLE BENCHMARK
WHAT TO DOProtect contribution while scaling by monitoring discounts and variable cost per order.
Marketing Spend Ratio59.2%BAD+
- Observed
- 59.2%
- Reference
- Available first-order contribution · 36.4%
- Assessment
- BAD
- Confidence
- 98% · High
NO COMPATIBLE BENCHMARK
WHAT TO DOReduce or pause scaling until contribution can cover the current marketing share.
Media New Customer Cac$40.00MID+
- Observed
- $40.00
- Reference
- Your allowable CAC · $45.00
- Assessment
- MID
- Confidence
- 98% · High
NO COMPATIBLE BENCHMARK
WHAT TO DOImprove paid conversion or CPC before media CAC reaches the ceiling.
Add To Cart Rate2.25%BAD+
- Observed
- 2.25%
- Reference
- Engine benchmark threshold
- Assessment
- BAD
- Confidence
- 55% · Medium
BENCHMARK RESOLVED · GENERIC REFERENCE CONFIDENCE CAPPED
WHAT TO DOFix product-page relevance and offer clarity before sending more traffic.
Checkout Completion Rate46.7%STRONG+
- Observed
- 46.7%
- Reference
- Engine benchmark threshold
- Assessment
- STRONG
- Confidence
- 55% · Medium
BENCHMARK RESOLVED · GENERIC REFERENCE CONFIDENCE CAPPED
WHAT TO DOKeep checkout stable and monitor payment and delivery errors.
The deterministic engine identified this signal without upgrading it into a confirmed constraint.
Run hash · 87e94b51322d